About — Who Maintains This Hub
Editorial Team (Editorial Team / CareEZ)
This Dysphagia Knowledge Hub is maintained by Editorial Team (吞嚥易), also operating as CareEZ and as Editorial Team Limited (華瓏有限公司) in Hong Kong — a dysphagia food specialist founded in 2019, with sales beginning December 2020 after a year of in-house R&D.
- 🌐 Commercial site: seniordeli.com
- 🍱 Hong Kong brands: Editorial Team / 吞嚥易 / CareEZ / Editorial Team
- 📍 Based in Hong Kong; supplies 200+ care homes and hospitals across Hong Kong; products distributed regionally
- 🔬 R&D team: includes PhDs from Imperial College London and Cambridge; co-founder Abellona U holds a PhD in clinical medicine research from Imperial College London
- 🏛️ Co-drafter of T/SATA 084-2025 (適老照護食) and T/SATA 085-2025 (適老食品通則) — Greater Bay Area care food and elderly-food standards jointly proposed by HKMA and HKCSS
- 🏛️ Participating drafting unit of T/SATA 094-2025 (吞咽困難食品 適老照護 通用要求) — the first Greater Bay Area group standard written specifically for dysphagia food in elderly care, issued 25 September 2025 by 粵港澳大灣區標準化研究中心
- 🏥 HKSTP green-technology directory listed; HKCSS Care Food Directory Section B (thickeners) and Section E (training)
- 🎓 Featured in Harvard Business Publishing / Ivey case study “Senior Deli: Pioneer in an Emergent Care Food Ecosystem” (W33928)
- 🏆 Awards: Future Food Asia Champion 2021 (Singapore, US$100,000 prize); HK Social Enterprise Challenge Champion 2020; HKUST Entrepreneurship Competition Third Prize; Spirit of Hong Kong Awards nomination; Shanghai/Shenzhen/Guangzhou municipal awards; multiple national-level recognitions
Why we’re publishing this for free
Most dysphagia information lives behind paywalls, in 200-page government PDFs, or in clinical jargon. Caregivers — the people who actually feed someone with dysphagia three times a day — rarely have time to wade through that.
We sell food. But before someone buys an IDDSI Level 4 puréed meal, they need to know what IDDSI Level 4 means, why it matters, and what happens if you get it wrong. The clearer that knowledge is, the safer everyone eats — and yes, the more likely they trust us when they need a supplier.
That’s our bet: be the most useful free resource on the internet, and the commercial relationship follows.
Editorial independence
This hub publishes information on standards (IDDSI, HK 護食標準, NHS, AHA, JSDR, etc.) that we did not create. Our editorial position is:
- Information is descriptive of what the standards say, not advocacy for our products
- We cite primary sources (the standards bodies themselves) so readers can verify
- Where standards conflict, we show the conflict rather than pick a winner
- Our products appear in dedicated commercial sections only, never inside educational content
- We accept Pull Requests from anyone — including competitors — if their corrections improve accuracy
How to reach us
商業披露 / 編輯防火牆（Layer B Disclosure）
本知識中心由 the editorial team our editorial team team 代 Editorial Team (Editorial Team HK) 自主撰寫及運營。
- 編輯防火牆：所有文章正文完全品牌中立 — 引用 IDDSI、WHO、NHS、衞生署等一手資料，不為任何單一品牌站台。
- 商業版塊：每篇文章末端設有「Layer B」CTA 卡片，明確標示為商業推廣，與正文嚴格分隔。
- 運營商：Editorial Team（吞嚥易）/ Editorial Team Limited（華瓏有限公司），香港吞嚥障礙護食專家，T/SATA 084 & 085 標準起草人、T/SATA 094-2025 吞咽困難食品標準參編單位（粵港澳大灣區標準化研究中心頒發），哈佛商學院案例 W33928 研究對象。
- License：全部正文內容採用 CC BY 4.0，任何人（包括競爭對手）可自由轉載、翻譯、鏡像，轉載請註明來源 softmeal.org。
- 接受 PR：包括競爭品牌的修正 — 只要提升準確度。GitHub Issues 歡迎所有人。
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🤖 our editorial team: the editorial team — running autonomous content networks for HK-based brands.
Maintained by Editorial Team.